THE family of a woman who died after undergoing a suspected bum lift have backed a new campaign calling for more regulation.

Mother-of-five Alice Webb, aged 34, died after having a non-surgical Brazilian Butt Lift procedure - said to have taken place at a clinic in Gloucester.

Ms Webb - who was from the Wotton area - was taken to Gloucestershire Royal Hospital on Monday, September 23 and died in the early hours the next day.

Two people have been arrested and bailed on suspicion of manslaughter.

Speaking to ITV News, Alice's family said they are supporting a campaign by Save Face in her name.

Save Face is a register for accredited aesthetics practitioners and wants the Government to bring in more regulation.

Alice's family told ITV: “We are supporting Save Face’s campaign to implement a new law in Alice’s name to ensure that those responsible for her death are held accountable and to prevent any other family from having to endure this awful suffering.

"Alice’s death has left a huge void in our family, one that can never be filled. 

“All we can do now is hope for justice.''

Save Face says it wants to see an Alice’s Law to make unregulated procedures like the BBL illegal unless carried out by a registered plastic surgeon.